Grow your e-commerce brand with CPAS

Heroleads CPAS

As an e-commerce brand, we know you are always looking to build ROI-positive campaigns. CPAS can provide you an opportunity to build strong e-commerce campaigns and link them across Facebook, Shopee and Lazada. CPAS might be a fairly new concept for even experienced e-commerce brands and users since it has been launched by Facebook recently.…

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5 Hal yang Perlu Diperhatikan Saat Follow Up Digital Leads

5-hal-yang-perlu-diperhatikan-saat-follow-up-digital-leads

Dalam konteks pemasaran online, leads atau data potensial customer saat ini banyak digandrungi pelaku industri. REI (Real Estate Indonesia) mengungkapkan sebagian besar developer mengalami penurunan penjualan yang cukup signifikan selama pandemi 2020. Keterbatasan media pemasaran offline menjadi salah satu faktor nya. Saat ini mau tidak mau semua sektor usaha termasuk properti harus melakukan online marketing…

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How chatbots can help you achieve your business & marketing goals

Chatbot, CRM, Lead generation

In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous and personalised responses across different channels. To leverage this consumer behaviour, businesses are developing chatbots which a person can message and talk to as if they were humans.  What Are…

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The death of the cookie, what’s next?

cookies, privacy, Web Analytics

How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the…

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Influencer VS customer journey: how to choose an influencer in particular moments

Heroleads Instgram influencers

Highlights Influencer Marketing is a “must” strategy for the beauty business because consumers these days trust online influencers more than brand messages. There are many factors that lead to influencer marketing success. One significant factor is matching influencers with the customer journey at a specific moment. Everyone can hire influencers to advertise a brand, but…

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Stop guessing! Test your campaign with A/B testing

A/B Testing

Have you ever experience these things? Launching a campaign with no sales, no clicks or even traffic… All your problems will be solved if you implement A/B Testing. What’s A/B Testing? A/B Testing (also known as Split Testing) is a method of comparing two versions of a webpage or app against each other to determine…

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