Influencer VS customer journey: how to choose an influencer in particular moments
- Influencer Marketing is a “must” strategy for the beauty business because consumers these days trust online influencers more than brand messages.
- There are many factors that lead to influencer marketing success. One significant factor is matching influencers with the customer journey at a specific moment.
- Everyone can hire influencers to advertise a brand, but those who do it successfully have a strategic plan before hiring and have a real expert to handle their campaign.
Experienced Senior Marketing Strategist with a demonstrated history of working in market research and digital marketing industry. Passionate for both professional and creative writing as well as project & strategic management. Excels at creating marketing strategies, campaigns to execute strategic plans, making high-quality reports within stipulated deadlines, and handling key projects supporting business goals.