Stop guessing! Test your campaign with A/B testing
Have you ever experience these things? Launching a campaign with no sales, no clicks or even traffic… All your problems will be solved if you implement A/B Testing.
What’s A/B Testing?
A/B Testing (also known as Split Testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
To simplify it, if your curious whether image A or B attract a larger audience, which content generates better clicks, or which segments are able to generate more sales.
The best way is to A/B test them and find the winner.
At Heroleads, before executing any campaign, we always prepare for extensive A/B Testing to find the best way to generate outstanding results for your business.
For instance, one of our real estate clients wanted to launch advertising for its luxury riverside condominium but they were unsure which images to choose.
We suggested A/B testing to make deciding a breeze.
We launch both ads to the same target in parallel and found that the image on “B” had a much better performance. This is for a few very important reasons – it brought in more registrations and had 3 times less Cost Per Lead (CPL).
After seeing these kinds of results, it’s easy for clients to make the right choice.
It’s obvious that A/B Testing is a powerful tool that allows business to increase profit and lower costs by taking the guess work out of advertising campaigns. Don’t wait to implement this strategy, and if you need any help get in touch with us, we’re always happy to help.