Industry Trends
How digital technology helps insurance businesses penetrate SMEs.
Highlights SMEs are becoming more and more present in the countries’ economies. So, insurance business cannot miss catching this segment. The best ways to penetrate through this segment are adopting innovative technologies because the majority of entrepreneurs are ‘digital natives’ who are familiar with digital infrastructure. Insurance businesses are required to adapt themselves, starting with…
Read MoreHow skincare companies can win customers without a celebrity campaign
The Skin Care market is a large segment of the cosmetics industry that has experienced significant growth every year. That’s why many new businesses try their best to penetrate this market, but the major barrier to entry in this segment is the big-budget needed to create a celebrity campaign. As famous people have always made…
Read MoreMarket segmentation: The strategy behind all the successes of Mercedes-Benz
Mercedes-Benz is known most for its luxury and high class automobiles so it can easily be on the radar of middle aged targets but it fails to appeal to young drivers who indulge in sports car. This big problem poses a challenge to the US Mercedes-Benz marketing team to bring back this potential segment without…
Read MoreKeep a close eye on FMCG market on the E-Commerce battlefield
Nielsen, a global measurement and data analytics company, revealed the latest research: Future Opportunities in FMCG E-commerce and it painted us the clear picture about how the business environment in FMCG industry has been changing. How to achieve success with online marketing? And how to handle the next challenges? We concluded them all into this…
Read MoreThai car buyers behavior: Trust online and quick buyers
Google and TNS revealed a survey regarding Thai consumers’ car purchasing behaviour at ‘Gearshift 2018 : Purchase Journey of Thai New Car Buyers’ event, which includes the influence of online media on decision making. Here are all interesting points you need to know. True love is an illusion The research in 2017 showed that Thais…
Read MoreWhy big bike businesses need online marketing to stimulate sales
Competition within the big bike and motorcycle industry is fierce during the last quarter of the year. At a recent Motor Expo there were more than 23 brands competing with each other to conquer the market share. The big bike market declined year-on-year by 10-12% due to the previous loose credit policy and additional short-term…
Read MoreCase study: How automotive brands create a viral campaign
Another year is coming to an end… so this is the time for automotive brands to get serious about launching online campaigns to achieve your KPI! Short of ideas? Today we present the best ever case studies from American automotive brands. Read carefully and you may figure out that behind every brand’s success is creativity…
Read MoreSurvival techniques: How to sell condos when there is an oversupply
Highlights: The demand for property in Thailand, especially condominiums in Bangkok, has been slowing down over the past couple of years. Online marketing is a must strategy to be added to your plan because it saves your budget. Analytics give you customer insight so we come up with a clear customer journey and understand the…
Read MoreSpeed up your sales process with this smart dealer technique
Q4 is hunting us down and you are definitely in the hot seat if you fail to hit the targeted sales quota right now! Smart Dealer would approach their prospects at the right time and on the right journey via 3 the following 3 steps: Interest, Compare and Consider, Decision Making. Q4 is hunting us…
Read MoreSurviving tough price wars through ‘online marketing’
Highlights Insurance businesses struggle in price wars to achieve their KPI and survive in periods of economic recession. “Online Marketing” is a potential tool to increase sales for insurance businesses due to its ability to reach customers, especially new generations who are deeply engaged in the digital world, at every touchpoint. The top 3 insurance…
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