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How skincare companies can win customers without a celebrity campaign
The Skin Care market is a large segment of the cosmetics industry that has experienced significant growth every year. That’s why many new businesses try their best to penetrate this market, but the major barrier to entry in this segment is the big-budget needed to create a celebrity campaign.
As famous people have always made excellent salesmen and present a familiar face, a celebrity campaign is one of the fastest and easiest ways for companies to create strong brand associations in the minds of consumers. That is why the leading companies never hesitate to invest as much as they can to hire the top stars to be a part of their campaigns.
As for the smaller companies with less budget, what alternatives do they have to win customers without using those big name celebrities? Today, we share our experience of helping clients drive sales without big investments in a celebrity campaign.
‘Opportunities’ are still out there.
The skin care market represents a red ocean with intense competition and the leading brands always implement at least one of the following strategies:
- Hiring top stars to promote products
- Owned by celebrities
- Sign a contract with distributors.
- Our effective targeting resulted in overachieving the KPI by 300%Sales increased by 250% within the first month after launching the campaign.
- Brand bounced back to making a profit after 5 years of deficit
- The competitive environment has changed. Any brands can compete to win customers in this segment with lesser investment.
- Online marketing allows brands to raise brand awareness and boost sales in various ways so entrepreneurs don’t have to depend solely on celebrity marketing. The key to success is to know your customers and know how to reach them.
- Mixed media is a must to capture customers’ attention along the customer journey in the multi-screen era. Getting advice from digital experts is essential here!
Experienced Senior Marketing Strategist with a demonstrated history of working in market research and digital marketing industry. Passionate for both professional and creative writing as well as project & strategic management. Excels at creating marketing strategies, campaigns to execute strategic plans, making high-quality reports within stipulated deadlines, and handling key projects supporting business goals.
