DIGITAL MARKETING MOVEMENT
CPAS – Collaborative Ads: The must-have strategy for e-commerce brands
CPAS might be a fairly new concept for even experienced e-commerce brands and users since it has been launched by Facebook recently (Feb 2019 to be precise). That’s why we have simplified this super complicated looking concept. Let’s understand the basics of this super beneficial marketing tool for e-commerce platforms. What is CPAS? CPAS stands…
Read MoreEverything you should know about YouTube Video Marketing
Everyone knows YouTube, no surprises there! But as a marketer, do you really know everything you should know about YouTube video marketing campaigns? We have compiled a list of top 7 frequently asked questions to help you out! Q1. What is YouTube video marketing? Ans: As the name suggests, YouTube video marketing is simply any…
Read MoreInstagram Micro Influencers : What makes them so popular ?
Do you know over 80% of Instagram influencers are Micro Influencers? Surprised, aren’t you? A study conducted by SocialBakers, a global social media company, revealed these stats and marked a stamp on the power of micro-influencers. There is no questioning about the popularity of Influencer marketing. This concept has turned out to be the most…
Read MoreHow these 3 advanced technologies are empowering Thai E-Commerce
Google, Facebook and Line are the popular platforms Thais use the most. However, Did you know which platform is the best for Thai e-Commerce businesses and generate ROI and sales? Recently, ETDA has released the Value of e-Commerce Survey in Thailand 2018 which is an in-depth interview of more than 3,000 SME and Enterprise entrepreneurs.…
Read MoreWhat Chinese case studies teach us about influencer marketing
China is one of the world’s most widely used influencer marketing where celebrities, stars and bloggers make a living and enjoy a luxurious life by helping brands create awareness and sales. ‘Zhand Dayi’, the talk-of-the-town influencer on Weibo (the leading Chinese social media platform with 4 million users), is the best example as she stunned…
Read MoreGoogle: Viewability is a key for optimisation
Ad viewability is important to every business because it’s one of the many indicators measuring the effectiveness of each campaign we have launched to targets. Recently, Google released “The state of ad viewability” report showing what are the significant factors influencing the performance of Display Ads and Video Ads on Google’s platform. Some things you…
Read MoreThai e-commerce ranked 1st in ASEAN for its growth.
The Electronic Transactions Development Agency (Public Organization) of the Ministry of Digital Economy and Society, furthermore referred to as the ETDA, reported noteworthy statistics about Thai e-commerce. Thailand was ranked 1st in ASEAN for its growth! From 2014 until present, ETDA reported that the asset value of Thai e-commerce has been increasing consistently by 8-10%…
Read More4 marketing trends mapping out the future
Browse the internet and you will see articles about the death of advertising agencies, marketing and others… In the fast-paced digital society, digital marketers have found themselves surrounded by numerous challenges, and everything is getting worse and worse. What’s the way out in this situation? Firstly, let’s define the problems. Customers in the digital era…
Read MoreMessenger marketing: The next frontier for business growth
The Messenger trend is booming, not only privately, but also on a business level. Users are adopting the messenger tool of various providers and platforms, including Line, Facebook Messenger, WhatsApp, and even Web Chat. This emerging trend certainly provides a great opportunity for digital marketers to take advantage of! Considering the fact that within the…
Read MoreDoes it make sense to create brand content via vlog?
Highlights Vlog is an upcoming trend to watch out for, since digital clients prefer to watch video, instead of reading long-winded texts. Moreover, enabling clients to explore your team closes the gap between brand and customer. Brands can use Vlog to introduce your organisation, educate clients about your products and show them reviews. Content is…
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