omnichannel, carlo herold, cross-channel, Personalization, CRM

With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital consumer. Now in 2020, with a global pandemic supercharging digitalization, the digital consumer has taken over. As a brand or company looking to be competitive in this environment, it is…

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carlo herold

The secret sauce to not only survive, but thrive, in an unpredictable and fast moving world The only certainty in business is change Every business is constantly in a state of change. This has been true for businesses across the world for decades, even hundreds of years. What has changed, however, is the speed of…

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Heroleads Messenger Marketing

The Messenger trend is booming, not only privately, but also on a business level. Users are adopting the messenger tool of various providers and platforms, including Line, Facebook Messenger, WhatsApp, and even Web Chat. This emerging trend certainly provides a great opportunity for digital marketers to take advantage of! Considering the fact that within the…

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Heroleads social commerce

Having a direct conversation with your followers is certainly the most powerful way to convert “online friends” into customers since it generates strong engagement that persuades customers to believe in the product. Traditional e-commerce channels, like websites or blogs, often fail to connect to the customers’ journey. The Thai digital marketing industry has witnessed rapid…

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