DIGITAL MARKETING MOVEMENT
Emerging B2B marketing trends for 2023: focus on profitability, AI, and customer experience
As we enter the year 2023, the landscape of B2B marketing is undergoing significant transformations. To stay ahead in the competitive market, businesses need to adapt and embrace emerging trends that prioritize profitability, leverage AI technologies, and enhance the overall customer experience. Let’s explore these trends shaping B2B marketing in 2023: 1. Personalization at Scale:…
Read MoreUnlock the SEO power and grow business
Search Engine Optimization (SEO) is an incredibly effective tool for businesses of all sizes. SEO is a vital component of digital marketing that can benefit businesses of all sizes. By optimizing your website for search engines, you can attract more high-quality traffic to your site, improve your online visibility, and ultimately increase your revenue. One…
Read MoreIncreasing sales by 200% on Shopee and Lazada with Double Digit Campaigns.
Our Client, a Korean street fashion brand, is sold in Thailand by leading online and offline retailers. Korea’s leading fashion sportswear brand is growing its eCommerce sales on multiple channels in Thailand. One of their key focus channels is marketplaces. The client has been focussed on eCommerce marketplaces such as Shopee and Lazada. Outcomes…
Read MoreHeroleads’ smart campaigns and analytics helped increase ROAS by 150% for a leading retail company
The client is an online and offline retail company focusing on consumer electronics such as laptops and smartphones. The company has more than 333 stores. Outcomes ROAS Increased by 150% (220x in 2022 compared with 88x in 2021) AOV increased 12% compared with 2021 Challenge Heroleads was contacted by a client who was…
Read MoreHow Heroleads helped Boncafe achieve a higher AOV and ROI
Boncafe wanted a marketing partner that would not only manage their campaigns but also increase the Return on Investment. Background Boncafe (Thailand) is a business provider with the One-Stop Coffee Solution and currently is a part of the Massimo Zanetti Beverage Group. From the long 30 years of experience within the coffee…
Read MoreGrow your e-commerce brand with CPAS
As an e-commerce brand, we know you are always looking to build ROI-positive campaigns. CPAS can provide you an opportunity to build strong e-commerce campaigns and link them across Facebook, Shopee and Lazada. CPAS might be a fairly new concept for even experienced e-commerce brands and users since it has been launched by Facebook recently.…
Read MoreThe Secret of Digital Sales: Customer-Based Marketing
“Most companies expect greater revenues from their online marketing efforts. However, not all of them succeed, as they usually fail to identify their key success factors and prioritize it.” As a marketer who has been working in the digital marketing industry for nearly 10 years, I had many opportunities to consult for business owners and…
Read More4 Steps for E-Commerce businesses to skyrocket revenue using Google Analytics
Google Analytics is a must for all businesses, especially for E-Commerce businesses to track webshop’s performance. However, this doesn’t mean the growth in revenue for any business automatically. Google Analytics provides the platform to utilize the following optimization framework, which ultimately results in revenue growth (if followed diligently). Our Google Analytics Expert, Ketnapha Wilaiprasitporn (Nan)…
Read MoreHeroleads X Google Ad Grants: Ending violence against children through digital power
“True Heroes do not have any special powers. They just use the power they have to create good things for others. Anybody can be a HERO. “ HERO is an integral part of Heroleads brand identity. We call ourselves online marketing heroes since we have “information” and “technology tools” as our “special powers”. Our mission…
Read MoreAdvertising techniques for marketers (Plus get a free E-Commerce calendar)
Every 9th month on the 9th day of the year (9th September) is a Shopping Day! A discount event by all the e-commerce brands wherein they launch several discount campaigns to boost sales during the last quarter of the year. Let’s call it the magical “9.9” campaign. Let’s look at some interesting stats. Statistics from…
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