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How skincare companies can win customers without a celebrity campaign
The Skin Care market is a large segment of the cosmetics industry that has experienced significant growth every year. That’s why many new businesses try their best to penetrate this market, but the major barrier to entry in this segment is the big-budget needed to create a celebrity campaign. As famous people have always made…
Read MoreKeep a close eye on FMCG market on the E-Commerce battlefield
Nielsen, a global measurement and data analytics company, revealed the latest research: Future Opportunities in FMCG E-commerce and it painted us the clear picture about how the business environment in FMCG industry has been changing. How to achieve success with online marketing? And how to handle the next challenges? We concluded them all into this…
Read MoreThai car buyers behavior: Trust online and quick buyers
Google and TNS revealed a survey regarding Thai consumers’ car purchasing behaviour at ‘Gearshift 2018 : Purchase Journey of Thai New Car Buyers’ event, which includes the influence of online media on decision making. Here are all interesting points you need to know. True love is an illusion The research in 2017 showed that Thais…
Read More18 situations, 18 impressions of Heroleads in 2018
How was your 2018? For us, Heroleads in 2018 was another incredible year filled with treasurable moments and memories, and we would love to share these with you. 1.4 year anniversary of Heroleads, from walking to running and taking the lead. Heroleads was established in 2014 by the two German executives, Mr.Carlo Herold and Tim…
Read More“Be a better version of yourself”, says Heroleads first member
If anyone challenges you with an impossible mission… a mission you could never even imagine. Will you accept it and prove you can be ‘better than today’? For Khun Nat-Nathapong Supakiay, Enterprise Performance Lead & Heroleads first member, the answer was ‘yes’ and now he is the pride of the company. “I never imagined myself…
Read MoreGoogle trends 2018: Read customers’ minds with top searched keywords
Google Thailand announced its Year in Search 2018 and it not only tells us about what happened in the digital world last year, but also gives us some clues about the trends in the upcoming year, at a time when everybody depends on search engines. What did Thais search for on Google last year? Let’s…
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