How these 3 advanced technologies are empowering Thai E-Commerce

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Thai E-Commerce

Google, Facebook and Line are the popular platforms Thais use the most. However, Did you know which platform is the best for Thai e-Commerce businesses and generate ROI and sales? Recently, ETDA has released the Value of e-Commerce Survey in Thailand 2018 which is an  in-depth interview of more than 3,000 SME and Enterprise entrepreneurs.…

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What Chinese case studies teach us about influencer marketing

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Heroleads influencer marketing

China is one of the world’s most widely used influencer marketing where celebrities, stars and bloggers make a living and enjoy a luxurious life by helping brands create awareness and sales. ‘Zhand Dayi’, the talk-of-the-town influencer on Weibo (the leading Chinese social media platform with 4 million users), is the best example as she stunned…

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Growing credit card business via online marketing

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Heroleads credit card business

There’s nothing hotter than ‘credit card’ business competition in this moment as they have to deal with many challenges, such as fiercer competition as well as digital disruption. What are the online marketing strategies each brand embraces? Here, we have concluded the key points for you. Kasikorn Bank Thailand: new digital features, add value to…

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Closing techniques for online sales for real estate business

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Heroleads closing online sales

‘Lead Generation’ is an online marketing strategy that many modern real estate businesses adopted. To give a big picture for ones who don’t know this strategy, let’s imagine that you stroll in the mall and find a salesperson trying to approach you only to get personal information: name, address, mobile number, etc. Lead Generation works…

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Google: Viewability is a key for optimisation

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Heroleads Google viewability

Ad viewability is important to every business because it’s one of the many indicators measuring the effectiveness of each campaign we have launched to targets. Recently, Google released “The state of ad viewability” report showing what are the significant factors influencing the performance of Display Ads and Video Ads on Google’s platform. Some things you…

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Why a digital agency is important to banking business

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Digital Agency

Clicking to this article, more or less you’re interested in hiring a digital agency to handle messy businesses… What are you waiting for? Oh! You’re holding back because your unsure whether hiring an agency will be worth it or reliable. We didn’t write this article as digital agency but did as an expert who loves…

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5 digital marketing trends that health insurance can’t afford to ignore

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health insurance

Whether a bad or a good economy, the medical bills are never discounted! That’s why nowadays, the younger generations are much more concern about their health than before and the visionary insurance businesses aims to capture this market. Here, we consolidated all 4 digital marketing trends for health insurance businesses that you cannot overlook in…

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‘Flower Boy’ new potential market for cosmetic brands

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Heroleads cosmetic brands

Highlights ‘Beauty Men’, or men with a refined sense of taste, is the recent trend taking over the Asian region. Beauty brands across the globe have been releasing a wide range of male products to help compete over this segment. ‘Influencer Marketing’ is changing and influencing the world as to how to look good as…

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How real estate businesses acquire new leads using ‘Lookalike Audiences’

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lookalike audience real estate

To acquire new prospects and expand sales on Facebook’s platform, Heroleads’ specialists suggest all real estate business marketers  use the ‘Lookalike Audience’ feature. For those who unfamiliar with this new feature, Facebook’s Lookalike Audience is a segmentation tool that finds users whose demographics and interests are similar to those of your existing followers by using…

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