Real estate business: Boosting online marketing before new mortgage-lending rules take effect
Affected parties by LTV
- Second home buyers who will need to pay more on a down payment.
- Investors who buy real estate for resale or rent will need to pay more and take more risks.
- Real estate developers who will face diminishing returns due to restrictions on mortgages.
How to Survive as real estate businesses.Many real estate developers have changed their marketing strategies to acquire more customers before the new rules come into effect, such as put more effort into a sales stimulation program: special bank offers, 0% interest for X years and etc. However, don’t forget that even the best advertisement or promotion will never generate any sales for you if they fail to appear on the consumer’s radar!
Online Marketing: savior idea for real estate businesses.90% of home buyers start their decision making process by searching through Google Search and most of them have searched 11 times before jumping to next step. As such, real estate marketers are needed to kick start online campaigns right now with professional support from real digital marketing experts.
Experienced Senior Marketing Strategist with a demonstrated history of working in market research and digital marketing industry. Passionate for both professional and creative writing as well as project & strategic management. Excels at creating marketing strategies, campaigns to execute strategic plans, making high-quality reports within stipulated deadlines, and handling key projects supporting business goals.