Traditional marketing for the automotive industry is slowly fading now! The car dealers are willing to spend thousands of dollars...
Read MoreWith the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital consumer. Now in 2020, with a global pandemic supercharging digitalization, the digital consumer has taken over. As a brand or company looking to be competitive in this environment, it is absolutely vital you adhere to the digital consumer’s needs. For many of us who are digital consumers, we know we have started to unapologetically demand brands to offer us integrated “omni-channel” customer journeys; expecting them to seamlessly unite our offline and online experiences. For example,
In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous and personalised responses across different channels. To leverage this consumer behaviour, businesses are developing chatbots which a person can message and talk to as if they were humans. What Are chatbots? A chatbot is a software application used to conduct an on-line and automatic chat conversation via text instead of talking to a live agent. With chatbots, businesses can automatically send predefined messages. For this reason, chatbots are most popularly used for customer service. It
How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the same website at a later stage. 2.First vs. third party cookies There are mainly two types of cookies: First party cookies are created by the website a user visits, and can only be read by that website. Those are mostly used for information storage to
Traditional marketing for the automotive industry is slowly fading now! The car dealers are willing to spend thousands of dollars...
Read MoreHighlights SMEs are becoming more and more present in the countries’ economies. So, insurance business cannot miss catching this segment....
Read MoreThe Skin Care market is a large segment of the cosmetics industry that has experienced significant growth every year. That’s...
Read MoreMercedes-Benz is known most for its luxury and high class automobiles so it can easily be on the radar of...
Read MoreNielsen, a global measurement and data analytics company, revealed the latest research: Future Opportunities in FMCG E-commerce and it painted...
Read MoreGoogle and TNS revealed a survey regarding Thai consumers’ car purchasing behaviour at ‘Gearshift 2018 : Purchase Journey of Thai...
Read MoreIn this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger...
Read MoreHow are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve...
Read MoreHeroPlatform combines an internal and an externa module. The combination allows customers to scale their businesses based on AI and...
Read MoreIf you are using a website to operate your business, you may have some of these questions in your mind…...
Read MoreGoogle Thailand announced its Year in Search 2018 and it not only tells us about what happened in the digital...
Read MoreHighlights Influencer Marketing is a “must” strategy for the beauty business because consumers these days trust online influencers more than...
Read MoreYet another amazing release on digital trends by Heroleads! Introducing the first whitepaper on digital trends published by Heroleads on...
Read MoreYet another amazing release on digital trends by Heroleads! Introducing the first whitepaper on digital trends published by Heroleads on...
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With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new...
Read MoreThe secret sauce to not only survive, but thrive, in an unpredictable and fast moving world The only certainty in...
Read MoreHeroleads is glad to announce that our Co-Founder & Chief Operating Officer, Saowanit Chongpaiboon (Bell) has been shortlisted for Women...
Read MoreHeroleads presented the Hero Award 2019 to honor those Heroes who have shown remarkable performance in the past year. Let’s...
Read MoreOur “Hero of the month” this month is Account Manager, the online marketing specialist for banking and insurance. That comes...
Read MoreHow was your 2018? For us, Heroleads in 2018 was another incredible year filled with treasurable moments and memories, and...
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