Traditional marketing for the automotive industry is slowly fading now! The car dealers are willing to spend thousands of dollars...Read More
With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital consumer. Now in 2020, with a global pandemic supercharging digitalization, the digital consumer has taken over. As a brand or company looking to be competitive in this environment, it is absolutely vital you adhere to the digital consumer’s needs. For many of us who are digital consumers, we know we have started to unapologetically demand brands to offer us integrated “omni-channel” customer journeys; expecting them to seamlessly unite our offline and online experiences. For example,
In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous and personalised responses across different channels. To leverage this consumer behaviour, businesses are developing chatbots which a person can message and talk to as if they were humans. What Are chatbots? A chatbot is a software application used to conduct an on-line and automatic chat conversation via text instead of talking to a live agent. With chatbots, businesses can automatically send predefined messages. For this reason, chatbots are most popularly used for customer service. It
How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the same website at a later stage. 2.First vs. third party cookies There are mainly two types of cookies: First party cookies are created by the website a user visits, and can only be read by that website. Those are mostly used for information storage to
Enterprise Account Team Lead
No posts found!