Highlights.

Read the latest insights from Heroleads Asia.

omnichannel, carlo herold, cross-channel, Personalization, CRM

The power of Omni-channel : Key to seamless customer experience

With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital consumer. Now in 2020, with a global pandemic supercharging digitalization, the digital consumer has taken over. As a brand or company looking to be competitive in this environment, it is absolutely vital you adhere to the digital consumer’s needs. For many of us who are digital consumers, we know we have started to unapologetically demand brands to offer us integrated “omni-channel” customer journeys; expecting them to seamlessly unite our offline and online experiences. For example,

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Read the latest insights from Heroleads Asia.

Chatbot, CRM, Lead generation

How chatbots can help you achieve your business & marketing goals

In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous and personalised responses across different channels. To leverage this consumer behaviour, businesses are developing chatbots which a person can message and talk to as if they were humans.  What Are chatbots? A chatbot is a software application used to conduct an on-line  and automatic chat conversation via text instead of talking to a live agent.  With chatbots, businesses can automatically send predefined messages. For this reason, chatbots are most popularly used for customer service. It

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cookies, privacy, Web Analytics

The death of the cookie, what’s next?

How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the same website at a later stage. 2.First vs. third party cookies There are mainly two types of cookies: First party cookies are created by the website a user visits, and can only be read by that website. Those are mostly used for information storage to

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Episode 3
Banking Digital Trends in 2020

Nat

Enterprise Account Team Lead

#Herotalks

Episode 3

Banking Digital Trends in 2020

Nat
Enterprise Account Team Lead

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Carlo Herold
With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital
Carlo Herold
The secret sauce to not only survive, but thrive, in an unpredictable and fast moving world The only certainty in business is change Every business
Sonia Parwani
Heroleads is glad to announce that our Co-Founder & Chief Operating Officer, Saowanit Chongpaiboon (Bell) has been shortlisted for Women Leading Change Award 2020, under
Wiphawee Chulamanee
Heroleads presented the Hero Award 2019 to honor those Heroes who have shown remarkable performance in the past year. Let’s see who they are. 1.
Wiphawee Chulamanee
Our “Hero of the month” this month is Account Manager, the online marketing specialist for banking and insurance. That comes with the cool phrase “Think
Rekha Rawat
How was your 2018? For us, Heroleads in 2018 was another incredible year filled with treasurable moments and memories, and we would love to share

HeroInsights.

Whitepaper on
Scaling Your Business In The NEW NORMAL

Sonia Parwani
In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous
Jan Badertscher
How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites.
Carlo Herold
With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital
Carlo Herold
The secret sauce to not only survive, but thrive, in an unpredictable and fast moving world The only certainty in business is change Every business
Sonia Parwani
Heroleads is glad to announce that our Co-Founder & Chief Operating Officer, Saowanit Chongpaiboon (Bell) has been shortlisted for Women Leading Change Award 2020, under
Wiphawee Chulamanee
Heroleads presented the Hero Award 2019 to honor those Heroes who have shown remarkable performance in the past year. Let’s see who they are. 1.