Heroleads x Betadine: Raised Brand Awareness with Brand Lift.
Heroleads x Betadine: Raised Brand Awareness with Brand Lift.
| The partnership between Heroleads Asia and Betadine in conducting a Brand Lift Study on Google Ads marks a milestone in targeted brand awareness efforts, achieving remarkable outcomes for sustainable business growth. It not only made the brand more known but also won first place at the Southeast Asia 2023 Google Premier Partner Awards. This win shows we’re great at planning and getting results. |
What is a Brand Lift Study and Its Impact on Businesses?
Brand Lift Studies serve as a pivotal tool in assessing video ad campaign effectiveness, focusing on crucial metrics like ad recall, brand awareness, and consideration. Unlike traditional metrics, this approach aligns marketing efforts with strategic goals, providing deep insights into consumer perceptions and campaign influence.
How Did the Brand Lift Study drive Betadine Forward?
The collaboration yielded impressive results:
- A surge of over 200,000 users, elevating brand awareness by 4.59%.
- Significant increases in website traffic and engagement.
- Discovery of new potential customer demographics for Betadine.
- Identification of key audiences, particularly age groups with the highest brand lift.
- Insightful competitor analysis to optimize investment for better ROI.
Our Winning Playbook:
Prior to our partnership, Betadine sought to enhance brand awareness and engagement through Google Ads. Our approach included:
- Leveraging data-driven strategies for maximum impact.
- Tailoring campaigns to specific demographic insights.
- Collaborating with Google’s local team in Thailand.
Impactful Results from the Brand Lift Study:
The study revealed a 15% Absolute Lift in brand understanding among those exposed to video ads, highlighting the power of targeted advertising. These insights help refine marketing strategies, ensuring effective use of Google Ads data for sustainable business growth.
If any brand or business is interested in studying and receiving additional advice on conducting a Brand Lift Study with Heroleads Asia, you can contact us via https://heroleads.asia/ or call 02-038-5220. We are an Agency Premier Partner with Google, equipped with a team of experts ready to provide comprehensive guidance. Our mission is to facilitate sustainable growth for every business and collaborate towards achieving success together.
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