Customer-Based Marketing

“Most companies expect greater revenues from their online marketing efforts. However, not all of them succeed, as they usually fail to identify their key success factors and prioritize it.” As a marketer who has been working in the digital marketing industry for nearly 10 years, I had many opportunities to consult for business owners and…

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Chatbot, CRM, Lead generation

In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous and personalised responses across different channels. To leverage this consumer behaviour, businesses are developing chatbots which a person can message and talk to as if they were humans.  What Are…

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cookies, privacy, Web Analytics

How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the…

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omnichannel, carlo herold, cross-channel, Personalization, CRM

With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital consumer. Now in 2020, with a global pandemic supercharging digitalization, the digital consumer has taken over. As a brand or company looking to be competitive in this environment, it is…

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carlo herold

The secret sauce to not only survive, but thrive, in an unpredictable and fast moving world The only certainty in business is change Every business is constantly in a state of change. This has been true for businesses across the world for decades, even hundreds of years. What has changed, however, is the speed of…

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Heroleads Hero of the Month

Heroleads presented the Hero Award 2019 to honor those Heroes who have shown remarkable performance in the past year. Let’s see who they are. 1. THE SUPER HERO OF THE YEAR 2019 AWARD  Jirawan  Asawinanondh,  Regional Head of Finance & Accounting The superhero with outstanding performance & achievements, best knowledge in the field, professional dedication…

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Heroleads google analytics

Google Analytics is a must for all businesses, especially for E-Commerce businesses to track webshop’s performance. However, this doesn’t mean the growth in revenue for any business automatically. Google Analytics provides the platform to utilize the following optimization framework, which ultimately results in revenue growth (if followed diligently). Our Google Analytics Expert, Ketnapha Wilaiprasitporn (Nan)…

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Heroleads Hero of the Month

Heroleads is back with the “Hero of the Month” award. This month we were looking for a hero with Heroleads 2nd core value, which is “Heroleads is an open company, trust and transparency matters”. So, we were looking for a hero with courage, openness, and trust. And the suspense is over! The voting results are…

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