How chatbots can help you achieve your business & marketing goals

Chatbot, CRM, Lead generation

In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous and personalised responses across different channels. To leverage this consumer behaviour, businesses are developing chatbots which a person can message and talk to as if they were humans.  What Are…

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The death of the cookie, what’s next?

cookies, privacy, Web Analytics

How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the…

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Stop guessing! Test your campaign with A/B testing

A/B Testing

Have you ever experience these things? Launching a campaign with no sales, no clicks or even traffic… All your problems will be solved if you implement A/B Testing. What’s A/B Testing? A/B Testing (also known as Split Testing) is a method of comparing two versions of a webpage or app against each other to determine…

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