Instagram just took online purchases to the next level

shopping tag instagram

Instagram added Shopping Tags to its Instagram Stories and allows business to attach product’s description and prices on images. This will lead to a huge improvement to the selling opportunity for brands.
In North America and Europe Instagram addition of Shopping Tags to its Instagram Stories spiked the excitement of business users. And it should, the feature allows business to add product descriptions and pricing directly on the image. This has a dramatic effect on the user click through rates. Bringing users from Instagram and into websites to purchase items. Now, Adidas and Louis Vuitton international are executing this feature.
Shopping Tags are developed to serve retail businesses and shopaholics everywhere. People don’t have to take time to send a private message. Instead, they are able to simply click on the Tag and they’re transfer to the product page where they can buy immediately.
shopping tag, ig
In 2016, Shopping Tags were initially announced in USA and widely spread to Brazil, Canada, British, Australia, France, German, Spain and Italy earlier this year. Now it was added to Instagram Stories. On the shopping bag icon, user can click to access the product’s description and instantly purchase it with an in-app payment method.
shopping tag, ig
This feature aims to service leading brands who have a great number of followers on Instagram. Research carried out by Instagram earlier this year found that 300 million out of 800 million users log into Instagram Stories on a daily basis and follow the brand they love to explore new products.
Shopping Tags are now free to use and you may find it to be the newest and best way to catch the attention of your ideal audience in the age of digital disruption. For Thailand, we’ll have to wait to see when we’re finally able to use this highly effective feature

Contact Us

Rekha Rawat

Experienced Senior Marketing Strategist with a demonstrated history of working in market research and digital marketing industry. Passionate for both professional and creative writing as well as project & strategic management. Excels at creating marketing strategies, campaigns to execute strategic plans, making high-quality reports within stipulated deadlines, and handling key projects supporting business goals.

Recent posts

Case Study_WS_ EN-02

How Heroleads helped WS Bathroom increase revenue by 8X in ecommerce

Problem Statement    WS signed up with Heroleads to maximize website traffic along with increasing...
Boncafe performance marketing for ecommerce

How Heroleads helped Boncafe achieve a higher AOV and ROI

Problem Statement    Boncafe wanted a marketing partner that would not only manage their campaigns...
Request #2086-FacebookLink3-1200x628px

Five tips we follow at Heroleads to achieve data perfection for our clients

One of my favorite quotes, since I started my data career in 2015, is Gary...

Get a Free
Consulation now

Heroleads Asia is Southeast Asia's leading independent performance marketing agency. Contact us to get a free consultation from our Digital Marketing Experts.