Quality VS Quantity: How to set up a lead generation plan
Lead Generation is one of the most effective marketing tool for businesses to generate potential leads and close a sale.
Through past experience when setting up a lead generation marketing plan, our operations team at Heroleads has been asked whether the business should focus on getting quantity leads or quality leads for a desired growth.
Setting up a plan to generate quantity or quality leads are dependable on the various factors as follow:
1.Stage of Business – which stage in the business life cycle are you in? You’re the new-comer or the seasonal player?
2.Audience – Who are your customers? Mass market or niche market?
3.Price – How much does your products and services cost?
For instance, if you use the Lead Generation to search for potential leads for the Supercar or luxury condominium segment, the quality should be put before quantity here since not everyone can afford such an offering. Focusing on the leads who has ‘interest’ and ‘willing to pay’ for your products and services is perhaps the best strategy in this case.
On the other hand, if you focus on mass market such as cosmetic, electric device or houseware segment, you need to focus on ‘quantity’ over ‘quality’ since the volume of unit sales are more important to you.
How to collect the targeted leads from a Lead Generation plan?
To acquire quantity leads, a marketer needs to launch the campaign to a broader audience which is much easier and more budget friendly, whereas acquiring quality leads requires more researches and analytics done to the specific group of audience who are truly interested in your products and services. Keep in mind that the process to capture quality leads take longer and require more effort so you need more preparation.
In conclusion, both ‘quality’ and ‘quantity’ are essential to Lead Generation and an online marketer need to balance these two kinds of leads.
At Heroleads, we guarantee that we are real online marketing professionals who are experts in using analytic tools, Tracking technologies and the Lead Generation strategy to help client achieve their objectives with the lowest budget possible.