How real estate businesses acquire new leads using ‘Lookalike Audiences’ [EN]
To acquire new prospects and expand sales on Facebook’s platform, Heroleads’ specialists suggest all real estate business marketers use the ‘Lookalike Audience’ feature.
For those who unfamiliar with this new feature, Facebook’s Lookalike Audience is a segmentation tool that finds users whose demographics and interests are similar to those of your existing followers by using key information such as clients’ names, e-mails or phone numbers as reference to create a database of new users to target; making this is a powerful marketing tool for finding high-converting leads.
Other options aside from demographics and interests, you can create a Lookalike Audience customer list using other parameters such as:
- Users who have high engagement with brand advertisements or posts.
- Website visitors who were redirected from Facebook.
- Facebook followers
This feature can help you target audiences more precisely, which equates to more efficient spending to acquire new prospects. However, Facebook recommends at least 1,000 people in your customer group to create the most accurate picture of your audience.
Somes concern about the confidential information as the customer data is the top secret information for every real estate business.Real estate businesses may be concerned with the release of confidential client information through this audience targeting process.
Facebook ensures data security by requiring any advertisers, agencies or other entities to identify the source of their third-party data beforehand, and forbid agencies from downloading this customer data back to their database. Still not confident yet about your data? Signing a written contract is good alternative as well.
Launching a campaign is a long and messy process as you not only need digital literacy but also a knowledge of marketing strategies, customer segmentation technique and competitor analysis to achieve the best results.
These all may sound complicated but for Heroleads, our real digital specialists are knowledgeable and enjoy the challenge of these messes. They love to push themselves everyday and deliver the best performance to clients; so that’s why you should contact us today and become a digital marketing champion!
