Unlock Sustainable Growth from Google AdWords – Advice x Heroleads Case Study

Sustainable Growth Marketing with Search Campaigns and Performance Max

Unlock Sustainable Growth from Google AdWords – Advice x Heroleads Case Study

When we discuss the success achieved through Heroleads Asia’s Growth Marketing strategy, designed to support partners in their marketing endeavors, another notable example arises from the collaboration with the Advice brand. Advice stands as one of the largest IT equipment providers in Thailand and Laos, with over 300 branches, an E-Commerce website featuring over 5,000 product SKUs, and sophisticated stock management systems.

Heroleads Asia and Advice have enjoyed a longstanding partnership, but in 2023, they faced direct repercussions from the economic recession. This prompted the brand to adapt its marketing approach, consequently requiring Heroleads Asia to adjust its strategy accordingly.

This fresh challenge presented an opportunity for us to learn and experiment with innovative digital tools, exceeding our expectations and earning recognition as one of the finalists in the Google Premier Partner Awards 2023, specifically in the Online Sales category, amidst fierce competition across Southeast Asia.

So, what strategies and tools has Heroleads Asia utilized to address this challenge? Join us as we explore them in this article!

 

Leveraging the capabilities of Google AdWords Search Campaign and Performance Max.

With the emergence of challenges, Advice diversified its market share, leading Heroleads Asia to devise conversion objectives to improve campaign efficiency and ROAS. This involves employing the following methods and tools via Google AdWords:

 

  1. Brand campaign: Targeted Advice’s own keywords with the goal of maximizing conversion value and achieving a specific target ROAS.
  2. All product campaigns: Targeted product-related keywords, aiming to maximize conversion value without setting a specific ROAS target. Optimized for all purchase conversion actions.
  3. Specific product focus campaigns: Targeted particular product keywords, also with the goal of maximizing conversion value without a specific target ROAS, focusing on specific product categories. Optimized toward specific product purchase conversion.

 

  • Performance Max
    Sustainable Growth Marketing with Search Campaigns and Performance Max

    • Always on products campaign: Similar to the “All Product” Search Campaign, this Performance Max campaign aimed to maximize conversion value without setting a specific target ROAS. It focused on products that Advice consistently offered to its customers.
    • Specific product focus campaigns: aim for maximizing conversion value without controlling target ROAS adopt only product specific purchase conversion. These campaigns were instrumental in directing attention to specific product lines.

    This combination allowed us to maximize conversion value efficiently, aligning with the client’s objectives and delivering successful online sales results.

 

Measuring campaigns surpassing your goals

We initially aimed for a combined average ROAS of 20x across our Search campaigns and Performance Max after implementing Objective Conversions to drive the campaign. The outcome exceeded our expectations significantly, particularly in Specific Product Focus Campaigns, where we achieved a ROAS almost 30 times higher and generated total revenue 1.6 times more than planned.

The success arises from the collaborative endeavors of Heroleads Asia and Advice, showcasing attentiveness and diligence throughout. Our team consists of seasoned experts with extensive experience and capabilities, executing customized strategies for each business partner.

The increase in ROAS and revenue not only underscores the efficacy of our ROI enhancement approach but also showcases the tangible results of advertising on Google AdWords and selling products online.

 

Achievements of outstanding campaigns with enduring consequences

Despite the market and industry facing a downward trend, Heroleads Asia’s strategy demonstrates outstanding potential. While other brands in the same industry have experienced declining revenue, Advice has maintained its revenue year after year.

With this success, Advice can leverage the results to drive business growth effectively, especially by focusing on products that consistently yield positive business outcomes. Additionally, attracting a larger audience enables our partners to penetrate new market segments and increase demand for their products online.

The various insights garnered from campaigns on Google AdWords can also inform the formulation of a strategic marketing plan for 2024. This plan will emphasize ‘Upper Funnel’ marketing to brace market share among strong target groups.

Sustainable Growth Marketing with Search Campaigns and Performance Max

It’s evident that marketing with Heroleads Asia is grounded in the ‘Growth Marketing’ strategy, recognized for its long-term focus rather than short-term gains, consistently yielding results that foster genuine business growth for sustainability.

Interested in partnering with us or seeking further consultation on digital marketing? Contact us via https://heroleads.asia or call 02-038-5220.

 

Vararat Chartrangsan

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