Instagram Micro Influencers : What makes them so popular ?
- Macro Influencers: Influencers with a larger number of followers on any social media channels are termed as Macro Influencers. Usually, their following is at least over 100,000.
- Micro Influencers: These are the influencers with a limited reach and the followers ranging from 5,000 to 100,000.
Why MICRO is the new MACRO on Instagram?
- Small Yet Highly-Loyal Audience: The engagement for micro influencers is almost 7 times higher than macro influencers on Instagram!
- Meet Your Niche Audience: As a marketer, connecting with micro influencers offers you the superpower to target the right audience for your product.
Instagram micro influencers have followers from a certain niche segment and these are the people with a genuine interest in a specific product.Therefore, you just have to identify the right Micro influencer with your target audience as followers and wait for the magic to happen!
- Budget Matters Big Time: The advantages may be plenty, but the first question any marketer will ask is How much money do I have to spend?
Experienced Senior Marketing Strategist with a demonstrated history of working in market research and digital marketing industry. Passionate for both professional and creative writing as well as project & strategic management. Excels at creating marketing strategies, campaigns to execute strategic plans, making high-quality reports within stipulated deadlines, and handling key projects supporting business goals.