ธุรกิจอสังหาฯ เป็นที่ 1 ในใจลูกค้า ด้วย Google Ads Solutions

การสร้าง Brand Awareness หรือสร้างการรับรู้แบรนด์ ทำให้แบรนด์เป็น Top of mind เป็นหนึ่งในกลยุทธ์การตลาดสำคัญที่ธุรกิจอสังหาฯ “ต้องมี” โดยเฉพาะในตอนนี้ที่ตลาดมีการแข่งขันกันค่อนข้างสูง แถมภาวะเศรษฐกิจยังทำให้ลูกค้าชะลอการตัดสินใจซื้อออกไปอีก

ถ้าเป็นเมื่อก่อน แคมเปญ Brand Awareness ถือว่าเป็นแคมเปญใหญ่ที่ต้องใช้เงินลงทุนสูงมาก  เพราะเราต้องการเข้าถึงคนกลุ่มใหญ่ และต้องการพูดให้เสียงดังที่สุดเพื่อให้คนสนใจ แต่ตอนนี้เครื่องมือโฆษณาจาก Google ทำให้ทุกอย่างเป็นเรื่องง่ายขึ้นมาก

ก่อนที่จะไปลงลึกรายละเอียดว่า มีเครื่องมือตัวไหนที่ช่วยให้เราเป็น Top of mind ที่ 1 ในใจลูกค้าได้บ้าง มาทำความเข้าใจหลักการพื้นฐานเกี่ยวกับแคมเปญประเภทนี้กันก่อนครับ

แคมเปญ Brand Awareness สู่การเป็น Top of Mind

If we are a real estate brand That is just entering the market This type of campaign is a starting point for people to find our project. But that doesn’t mean that brands that have been around for a long time do not need to run this campaign. Because the more saturated the original market We have to find more opportunities to access new markets.

There is interesting information that 50% of consumers today, when they want to buy something, they do not search for keywords only. But also specify the brand name in the search

That means it’s not just a conversion campaign that leads to sales, but being a Top of mind in the minds of customers. Also has an important part as well

Understand before starting a campaign 

1. Brand Awareness campaigns focus on reaching out to a large group of people in the Top of The Funnel, which may not be ready to buy immediately.
2. The goal of this type of campaign Is to make customers ” aware ” that our products are in the market Which is very important when they’re ready to buy Because he will think of our brand first
3. Allocate budget appropriately for this campaign Because building brand awareness is not just a short-term promotion, it is a long term marketing strategy that helps us calculate budgets. Is the analysis of these same campaigns from competitors And assess how much we will spend To beat the competitors

Build Brand Awareness with Google Ads Solution

Actually, Google has tools to help real estate businesses Reach all sales funnel customers, but this article only talks about the process of creating awareness. Google also has a variety of tools such as

Google Display Ads (GDN)

GDN is an image or banner advertisement that is both static and static. Animated images or GIFs are as easy to compare as buying a billboard. It’s just online. Displayed on the Google Network website (currently more than 2 million websites)

The advantage of this kind of advertisement is that it can create enormous Impression. The important thing is that it can remarketing according to the customers who have visited the website to see our project information. When they repeatedly see our ad, have or can’t remember our brand

Masthead Ads on YouTube

Masthead is an advertisement video on YouTube’s Homepage that can reach nearly ten million viewers a day. (Equal to the number of people who go to YouTube each day), the cost is quite high Suitable for large real estate brands that love to make awareness as life Or want to launch a big new project This type of advertising is selling on a daily basis. And have to book in advance for months because it’s very popular

YouTube Trueview ads for reach

Trueview for reach ads are in-stream short advertisements that charge per impression (CPM) as an alternative for marketers who want to focus on the number of video ad views. And can reach 50% more people compared to traditional TrueView advertising
Suitable for businesses that focus on creating a memorable brand. From expanding the vision to the highest frequency

YouTube Bumper Ads 

Is a 6-second ad that can’t be skipped Show results before the main video begins It is another form of advertising that can reach a large audience. There is also YouTube Bumper Ads Remarketing, which helps reinforce the interest of customers who have seen our previous videos. Or have previously visited our website

Here are some examples of ad formats that can meet the real estate business. That can create Brand Awarness

In the next article, we will talk about the strategy and measurement methods of this type of campaign.

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