Automotive
RLSA: The new era of marketing campaigns for car dealers
Traditional marketing for the automotive industry is slowly fading now! The car dealers are willing to spend thousands of dollars on online campaigns which will give them maximum ROI in minimum time! And as per the current digital scenario, the best solution is RLSA. With RLSA, Heroleads has been able to deliver excellent results for…
Read MoreMarket segmentation: The strategy behind all the successes of Mercedes-Benz
Mercedes-Benz is known most for its luxury and high class automobiles so it can easily be on the radar of middle aged targets but it fails to appeal to young drivers who indulge in sports car. This big problem poses a challenge to the US Mercedes-Benz marketing team to bring back this potential segment without…
Read MoreThai car buyers behavior: Trust online and quick buyers
Google and TNS revealed a survey regarding Thai consumers’ car purchasing behaviour at ‘Gearshift 2018 : Purchase Journey of Thai New Car Buyers’ event, which includes the influence of online media on decision making. Here are all interesting points you need to know. True love is an illusion The research in 2017 showed that Thais…
Read MoreWhy big bike businesses need online marketing to stimulate sales
Competition within the big bike and motorcycle industry is fierce during the last quarter of the year. At a recent Motor Expo there were more than 23 brands competing with each other to conquer the market share. The big bike market declined year-on-year by 10-12% due to the previous loose credit policy and additional short-term…
Read MoreCase study: How automotive brands create a viral campaign
Another year is coming to an end… so this is the time for automotive brands to get serious about launching online campaigns to achieve your KPI! Short of ideas? Today we present the best ever case studies from American automotive brands. Read carefully and you may figure out that behind every brand’s success is creativity…
Read MoreSpeed up your sales process with this smart dealer technique
Q4 is hunting us down and you are definitely in the hot seat if you fail to hit the targeted sales quota right now! Smart Dealer would approach their prospects at the right time and on the right journey via 3 the following 3 steps: Interest, Compare and Consider, Decision Making. Q4 is hunting us…
Read MoreSpeed up your success in pick-up market with Search Campaign.
Highlights The Thai pick-up truck market is the 3rd biggest market in the world. It has seen growth even during the economic recession. Customers search for their pick-up trucks in every moment of their buyer journey. In addition to closing opportunities, Google Search Campaigns can also go viral and increase brand loyalty. After passing an…
Read More“Think different do different” with Heroleads “Be no.1 in the automotive” business
“I don’t think traditional marketing is bad, I just don’t believe it’s enough to keep you ahead of the competition.” Khun Gun – Pachara Chinnawong, Senior Digital Consultant of Heroleads, started our conversation by talking about the future of the automotive industry in the digital era. He asked a great question, “How can companies survive…
Read MoreThe art of leadership online marketing as a strategy to grow the automotive business
Digital disruption is altering the behavior of Thai customers. Recently, Google found that, 96% of car buyers use search engines to learn more about the car model before visiting a brick-and-mortar showroom. This means that online marketing is a true must for any company looking to be successful in the automotive business. With creative strategy…
Read More3 Online automotive case studies that nailed It!
It’s undeniable that grabbing and expanding online market share is the top priority for many automotive firms looking to increase their revenue. However, searching for qualified leads online is not an easy task. It requires adaptation and challenges your former beliefs about marketing planning. Sometimes seeing is believing, let’s go down the digital marketing road.…
Read More