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How chatbots can help you achieve your business & marketing goals
In this digital world, chatting has become the most used form of communication. Whether it is through messaging or messenger apps, consumers demand more instantaneous and personalised responses across different channels. To leverage this consumer behaviour, businesses are developing chatbots which a person can message and talk to as if they were humans. What Are…
Read MoreThe death of the cookie, what’s next?
How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the…
Read MoreThe power of Omni-channel : Key to seamless customer experience
With the rise of the internet and mobile devices over the last decade, we’ve seen the emergence of a new type of consumer: the digital consumer. Now in 2020, with a global pandemic supercharging digitalization, the digital consumer has taken over. As a brand or company looking to be competitive in this environment, it is…
Read MoreLearning to adapt in the face of change
The secret sauce to not only survive, but thrive, in an unpredictable and fast moving world The only certainty in business is change Every business is constantly in a state of change. This has been true for businesses across the world for decades, even hundreds of years. What has changed, however, is the speed of…
Read MoreHeroleads presented the Hero Award 2019
Heroleads presented the Hero Award 2019 to honor those Heroes who have shown remarkable performance in the past year. Let’s see who they are. 1. THE SUPER HERO OF THE YEAR 2019 AWARD Jirawan Asawinanondh, Regional Head of Finance & Accounting The superhero with outstanding performance & achievements, best knowledge in the field, professional dedication…
Read MoreHero of the month : Lynn Think Like a Client, Act Like a Consultant
Our “Hero of the month” this month is Account Manager, the online marketing specialist for banking and insurance. That comes with the cool phrase “Think Like a Client, Act Like a Consultant” because this girl is ready to wade through the customers And can be a good consultant for them This hero is … Lin-Naphachai…
Read More4 Steps for E-Commerce businesses to skyrocket revenue using Google Analytics
Google Analytics is a must for all businesses, especially for E-Commerce businesses to track webshop’s performance. However, this doesn’t mean the growth in revenue for any business automatically. Google Analytics provides the platform to utilize the following optimization framework, which ultimately results in revenue growth (if followed diligently). Our Google Analytics Expert, Ketnapha Wilaiprasitporn (Nan)…
Read MoreHeroleads X Google Ad Grants: Ending violence against children through digital power
“True Heroes do not have any special powers. They just use the power they have to create good things for others. Anybody can be a HERO. “ HERO is an integral part of Heroleads brand identity. We call ourselves online marketing heroes since we have “information” and “technology tools” as our “special powers”. Our mission…
Read MoreHero of the month: Unboxing Heroleads with “Danita”
Heroleads is back with the “Hero of the Month” award. This month we were looking for a hero with Heroleads 2nd core value, which is “Heroleads is an open company, trust and transparency matters”. So, we were looking for a hero with courage, openness, and trust. And the suspense is over! The voting results are…
Read MoreAdvertising techniques for marketers (Plus get a free E-Commerce calendar)
Every 9th month on the 9th day of the year (9th September) is a Shopping Day! A discount event by all the e-commerce brands wherein they launch several discount campaigns to boost sales during the last quarter of the year. Let’s call it the magical “9.9” campaign. Let’s look at some interesting stats. Statistics from…
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