Posts by Jan Badertscher
The death of the cookie, what’s next?
How are cookies currently used? 1.Tracking vs. information storage Cookies were initially created to store information in order to improve the user experience on websites. Those cookies were mainly used to store information like products added to the shopping cart, login details, language preferences and were remembered even when the user came back to the…
Read MoreHeroPlatform: Heroleads Full Funnel Solution for Real Estate Industry
During the last 3 years, Heroleads has been working closely with the leading real estate companies in Thailand, which gave us an opportunity to unlock new sources of growth and identify challenges that can be solved only via technology. We gathered insights from these companies and developed tailor-made solutions backed by our tech capabilities. …
Read MoreThe Ultimate Guide! Southeast Asia and Thailand’s Digital Trends 2019-2020
Yet another amazing release on digital trends by Heroleads! Introducing the first whitepaper on digital trends published by Heroleads on “Southeast Asia and Thailand’s Digital Transformation” This report covers the forecast of the most influential digital trends which will impact local & international businesses across Southeast Asia and Thailand in the upcoming…
Read MoreE-Commerce Tracking : Measure Your Results and Profitability Quicker Now!
If you are using a website to operate your business, you may have some of these questions in your mind… Which channel do my customers come from? (Facebook, Google, etc.) Which of my product is the best selling? How many sales are made on each of my products? Which payment channel do my…
Read MoreHow digital technology helps insurance business penetrate SMEs.
Highlight SMEs are becoming more and more present in the countries’ economies. So, insurance business cannot miss catching this segment. The best ways to penetrate through this segment are adopting innovative technologies because the majority of entrepreneurs are ‘digital natives’ who are familiar with digital infrastructure. Insurance businesses are required to adapt themselves, starting…
Read MoreHow Skin Care Companies Can Win Customers without a Celebrity Campaign
The Skin Care market is a large segment of the cosmetics industry that has experienced significant growth every year. That’s why many new businesses try their best to penetrate this market, but the major barrier to entry in this segment is the big-budget needed to create a celebrity campaign. As famous people have always…
Read MoreKeep a Close Eye on FMCG Market on the E-commerce Battlefield.
Nielsen, a global measurement and data analytics company, revealed the latest research: Future Opportunities in FMCG E-commerce and it painted us the clear picture about how the business environment in FMCG industry has been changing. How to achieve success with online marketing? And how to handle the next challenges? We concluded them all into…
Read MoreThai Carbuyers Behaviour: Trust Online and Quick Buyers.
Google and TNS revealed a survey regarding Thai consumers’ car purchasing behavior at ‘Gearshift 2018 : Purchase Journey of Thai New Car Buyers’ event, which includes the influence of online media on decision making. Here are all the interesting points you need to know. True love is an illusion The research in 2017 showed that…
Read More18 situations, 18 impressions of Heroleads in 2018.
How was your 2018? For our Heroes, this was another incredible year filled with treasurable moments and memories, and we would love to share these with you. 1.4 year anniversary of Heroleads, from walking to running and taking the lead. Heroleads was established in 2014 by the two German executives, Mr.Carlo Herold…
Read MoreGoogle Trends 2018: Read Customers’ minds with top searched keywords.
Google Thailand announced its Year in Search 2018 and it not only tells us about what happened in digitalized society last year, but also gives us some clues about the trends in the upcoming year, at a time when everybody depends on search engines. What did Thais search for on Google last year?…
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