3 ways to read customers’ minds and increase sales for insurance businesses [EN]
How to do successful online marketing for insurance businesses
Even though there are numerous factors to achieve KPIs, the most significant factor you need to prioritise is “to know your customer” because it is the key to success for every business. How do you achieve this? 1. Figure out what they want 2. Keep asking: how can you help them?
The great advantage of online marketing is enabling digital marketers to read the minds of your customers, who have visited your website as well as your Facebook, and answer the above questions via the advance tracking tools that are available. Here are three tracking tools which enable insurance businesses to read the minds of their customers and increase overall sales.
1.Google Analytics
This is the excellent tool created by Google which allows marketers to track visitors within your website as well as on your landing page such as number of visitors and demographic characteristics (gender, age, country and interest).Out of these two, focusing on the demographic data is useful because you can launch GDN and YouTube Ad campaigns to your target markets by using this basic data.
For example, Google Analytics showed the number of website visitors and found that the majority gave importance to health conditions. So, we can launch the campaign to these specific targets instead of generic ones to generate better conversion.
Moreover, Google Analytics reports the content with the highest views and the content consumers spend the most time on which allows digital marketers to predict audience favourite topics and serve them more impactful content.
2.Facebook Insights
Facebook Insights is pretty similar to Google Analytics, but developed and utilised by Facebook. This analytic tool enables marketers to explore the engagement activities (Like, Share and Comment) and perfect their marketing strategies by taking customer demographic characteristics into account. For example, you can target the mature audience who have a higher purchasing power instead of low-income teenagers.
Moreover, the statistics also indicate the most popular type of post and the time period with the highest engagement.
3.HeroBase
HeroBase is our powerful platform to track the performance of a particular campaign. Heroleads developed it to empower our exclusive clients. The pros are integrated reporting which link all the information across channels and media (Google Ads, Facebook Ads and etc.), and enable marketing teams to track all performance insights within this one-stop-service platform.
Moreover, the call tracking feature records the conversations between customers and the salesperson which allows marketers to track the salesperson’s performance, discover clients’ demands and offer tailor-made solutions.
Listening to clients is the best way to do online marketing research but many online businesses have forgotten this point. So, don’t overlook “Human Touch” or the interactive relationship between brands and clients to get customer insights and grow your businesses digitally.
