How digital technology helps insurance businesses penetrate SMEs. [EN]
Highlights
- SMEs are becoming more and more present in the countries\’ economies. So, insurance business cannot miss catching this segment.
- The best ways to penetrate through this segment are adopting innovative technologies because the majority of entrepreneurs are ‘digital natives’ who are familiar with digital infrastructure.
- Insurance businesses are required to adapt themselves, starting with adopting basic technologies such as digital marketing in order to study the customer journey and provide the best shopping experience to them.
Did you know that 99% of enterprises across the globe are SMEs, which means that SMEs are becoming more and more present in the countries\’ economies and play a significant role in the national economy. So, it makes sense if insurance businesses are aiming to penetrate through this segment.
But, what’s the best way to catch this market?
PwC Strategy gave us some clues by revealing that majority of SMEs nowadays are “digital natives”, grew up with convenience technologies and tend to purchase insurance packages via online channel.
Plus, the digital natives are likely to manage their accounts via online channel in every step so they need modern insurance businesses which allow them to do so.
When every insurance business are aiming to catch the SMEs market, what should we do to distinguish ourselves in this competitive market?
Obviously, our answer is ‘adopting advanced technologies to improve the quality of services.’
Talking about technology, things thatpopped up might be Artificial Intelligence (AI), Internet of Things (IoT) or Blockchain.
However, insurance businesses can kick start their adaptation with basic technologies such as digital marketing in order to study the customer journey and provide the best shopping experience to them.
Heroleads foresaw these trends and dedicated to develop Herovision, an end-to-end solution platform which enables e-Commerce businesses to close sales more effectively, and synergise Online Campaign Analytics and Lead Management to maximise enterprise success.
Herovision allows tracking of the campaign\’s results on real-time basis via Call Record to learn customer’s needs, generate and manage a customer database online to maximise ROI and sales.
As digital experts, Heroleads suggests you figure out the real demand of customers in order to provide them the best digital experience and distinguish yourselves from the competitive business environment.
